About MOVE Transfer
It’s all about transferring and scaling up!
What is MOVE Transfer?
The grassroots sport sector takes pride in sharing good practices and ISCA, as part of our ongoing work, has become aware of many practices that have proven so successful that transferring them to other settings would seem a very valuable investment. But this has not often happened.
That is why ISCA created MOVE Transfer. MOVE Transfer is divided into two interrelated strands that aim to transfer and scale up good examples of grassroots sport initiatives for hard-to-reach populations:
The MOVE Transfer national and international processes involve extensive consultation from ISCA and an advisory board appointed especially to the project. This serves to develop the capacity of the initiatives and the organisations delivering them in both settings as the transfer process is underway.
MOVE Transfer is part of the NowWeMOVE campaign.
What are hard-to-reach populations?
With 59% of the European population stating that they are rarely or never physically active (Eurobarometer, 2014), it could be argued that a large proportion of the European population is hard-to-reach when it comes to their uptake of physical activity initiatives.
But there are some groups in society that are more difficult to engage in physical activity than others due to various factors, including their access to facilities, motivation, physical capabilities, lack of knowledge about where they can participate in recreation, cost and other circumstances (Dunn, Drust, Murphy & Richardson, 2012, p. 282). These groups include:
- Youth with difficult backgrounds or behavioural problems
- Women and girls
- Ethnic minorities
- Elderly people
- Disabled people
- Homeless people
Dunn, K. et al. (2012). The challenge of engaging hard-to-reach populations in regular sport and physical activity. Available online at https://easm.net/download/2012/1eb65832a5f4de925e287c5f999281bb.pdf
Eurobarometer. (2014). Special Eurobarometer 412 – “Sport and physical activity”. Available online at https://ec.europa.eu/health/nutrition_physical_activity/docs/ebs_412_en.pdf
What is NowWeMOVE?
NowWeMOVE is Europe’s biggest campaign promoting sport and physical activity. Launched in 2012 by ISCA, it brings stakeholders in the sport for all from a variety of sectors together to tackle the physical inactivity epidemic across Europe. The cross-sector vision of the campaign is to get “100 million more Europeans active in sport and physical activity by 2020.”
The overall objectives of the campaign are to raise awareness of the benefits of sport and physical activity among European citizens; promote opportunities to be active in sport and physical activity; and enable sustainable and innovative capacity building for providers of physical activity initiatives through open-source solutions and advocacy.
Click on the image below to visit the NowWeMOVE website